
The GM Family First Discount Program
As a valued full-time employee of a GM dealership, you're eligible for exclusive pricing on select new GM vehicles. The GM Family First Discount Program provides you with preferred pricing to help you drive the very best—for less.
Who's Eligible?
- Active GM and GM Financial employees
- Retired GM and GM Financial employees
- Former GM employees with more than 5 years of cumulative service
- Widows/widowers of former GM employees with more than 5 years of cumulative service
Eligible participants may also sponsor:
- Spouse
- Domestic partner (registered through Fidelity)
- Children and stepchildren
- Grandchildren and step grandchildren
- Parents and stepparents
- Grandparents (including in-law and step)
- Siblings (including full, half, and step)
- Mother-/father-in-law
- Sons-/daughters-in-law
- Brothers-/sisters-in-law
- Aunts, uncles, nieces, and nephews
Note: Eligibility for sponsored purchasers varies based on the participant's service time. Former employees with 5-20 years of service can sponsor their spouse and dependent children under 21 (or full-time students under 25). Those with 20+ years of service can sponsor a broader range of family members.
How It Works
Choose or Build Your Vehicle
Browse a selection of eligible vehicles—or build your ideal GM vehicle to your exact specifications—then get your best price.
Create Your Ideal VehicleGet Your Authorization Number
Before heading to the dealership, request and bring your authorization number.
Get Authorization NumberKnow Your Options
Use GM Financial's prequalification form to explore your financing options—with no impact to your credit.
Apply to Prequalify
Offer Details
- Offer available only at participating GM dealers
- Not combinable with certain other offers
- Vehicle must be delivered by January 2, 2026
- Must provide authorization number at or before vehicle delivery
Note: If you're using the GM EV Dealership Employee Allowance (GDV) for an eligible electric vehicle, this cannot be combined with the standard Dealership Employee Discount (GDS).
For full eligibility guidelines and a list of qualifying vehicles, visit: gmded.com